Master of Arts in Tourism and Hospitality Management (Offering in 2027/28)

Programme Intended Learning Outcomes

• Exhibit an advanced and comprehensive understanding of digital tourism and hospitality management practices, processes, and tools (e.g., online booking systems, virtual tours, social media marketing) and their application within industry operations.
• Critically assess global trends, challenges, and opportunities in digital tourism and hospitality, with particular emphasis on the Guangdong–Hong Kong–Macao Greater Bay Area.
• Conduct in-depth analysis on the impact of digital technologies (e.g., AI, virtual reality, data analytics) on customer experience, service delivery, and marketing strategies within the tourism and hospitality sectors.
• Apply advanced theoretical and practical knowledge of tourism and hospitality management to develop innovative strategies that enhance service quality, customer engagement, and competitive advantage.
• Design and implement data-driven tourism and hospitality management plans aligned with business objectives, ethical standards, and regulatory frameworks to promote destination branding, customer satisfaction, and operational efficiency.

Programme Structure

The Master of Arts in Tourism and Hospitality Management programme is a 24-credit-point (cps) programme comprising four core courses and four elective courses. Each course carries three cps.

Disclaimer

• In the event of inconsistency between information in English and Chinese versions or where an interpretation of the programme content is required, the decision of the University shall be final.
• Every effort has been made to ensure the accuracy of the information contained in this website. Changes to any aspects of the programmes may be made from time to time as due to change of circumstances and the University reserves the right to revise any information contained in this website as it deems fit without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
• Any aspect of the courses and course offerings (including, without limitation, the contents of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University if necessary. Without limiting the generality of the University’s discretion to revise the courses and course offerings, it is envisaged that changes may be required due to factors including staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by change of circumstances. Tuition fees, once paid, are non-refundable.
• The University is committed to uphold the educational quality and standard of the programmes it offers. The University, being funded by the University Grants Committee (UGC), is one of the nine self-accrediting institutions in Hong Kong, China. In addition, the quality of the educational experience in all programmes offered by the UGC-funded universities is subject to the quality assurance process administered by the Quality Assurance Council of the UGC. 
• Individuals who wish to apply for qualification certification in Chinese Mainland after graduation should contact the CSCSE (website: https://www.cscse.edu.cn/) directly for updated details and confirmation. The certification in Chinese Mainland is an independent process from the conferral of academic qualification in Hong Kong, China by the University. For the avoidance of doubt, no warranties are given in respect of individual graduate’s qualification certification or recognition in Chinese Mainland or any other professional qualification or license outside Hong Kong, China.
• EdUHK, has not collaborated with any agency in Chinese Mainland or Hong Kong, China on admission, and does not encourage students to entrust their applications to any third-party agents and we always contact applicants directly on updates regarding the applications. You must complete and submit your own application via the EdUHK online admissions system and provide your own personal and contact details. Please refer to the official EdUHK channels, such as programme websites and the admissions system, for the required information to complete your application.
• Students who are enrolled in any full-time award-bearing programmes (lasting for one year or longer) of the University are not permitted to simultaneously register for another qualification at the University or a post-secondary qualification at any institutions except with prior approval by the Board of Graduate Studies. Violation of this regulation will lead to discontinuation of studies from the University. In case of doubt, students should seek advice from the Board of Graduate Studies (via the Graduate School).
  

  Medium of Instruction

  Chinese (mainly Putonghua)

  

  Tuition Fees

  $180,000 per annum (24 credit points)

  Fees subject to adjustment. The University reserves the right to make changes to tuition fee without prior notice. Tuition fees paid are normally not refundable or transferable. Extension fees will be charged to students who have to extend their studies beyond the normative period of study.

General Admission Requirements

• Applicants should normally hold a recognised bachelor’s degree or equivalent.
• Applicants should submit a 500-word GBA career vision statement.
• Shortlisted applicants may be required to attend an interview.