Master of Arts in Digital Marketing and E-Commerce (Subject to University's Approval)

Programme Aims and Objectives

The aims of the programmes include:

1. To equip students with a theoretical and practical understanding of digital marketing and e-commerce principles and practices.
2. To develop students’ analytical and problem-solving skills in the context of digital business challenges.
3. To foster students' creativity and innovation in developing digital marketing and e-commerce strategies.
4. To promote the creation of inclusive and equitable digital media and digital management (especially in the field of e-commerce) environments that respect the diversity of individuals’ cognitive, psychological, and social needs, both within the context of Hong Kong and Mainland China, and with the global scopes.

Programme Structure & Curriculum

Teaching Team

Disclaimer

• In the event of inconsistency between information in English and Chinese versions or where an interpretation of the programme content is required, the decision of the University shall be final.
• Every effort has been made to ensure the accuracy of the information contained in this website. Changes to any aspects of the programmes may be made from time to time as due to change of circumstances and the University reserves the right to revise any information contained in this website as it deems fit without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
• Any aspect of the courses and course offerings (including, without limitation, the contents of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University if necessary. Without limiting the generality of the University’s discretion to revise the courses and course offerings, it is envisaged that changes may be required due to factors including staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by change of circumstances. Tuition fees, once paid, are non-refundable.
• The University is committed to uphold the educational quality and standard of the programmes it offers. The University, being funded by the University Grants Committee (UGC), is one of the nine self-accrediting institutions in Hong Kong. In addition, the quality of the educational experience in all programmes offered by the UGC-funded universities is subject to the quality assurance process administered by the Quality Assurance Council of the UGC. 
• Individuals who wish to apply for qualification certification in Mainland China after graduation should contact the CSCSE (website: https://zwfw.cscse.edu.cn/cscse/lxfwzxwsfwdt2020/xlxwrz32/index.html) directly for updated details and confirmation. The certification in Mainland China is an independent process from the conferral of academic qualification in Hong Kong by the University. For the avoidance of doubt, no warranties are given in respect of individual graduate’s qualification certification or recognition in Mainland China or any other professional qualification or license outside Hong Kong. 
• EdUHK, has not collaborated with any agency in Mainland China or Hong Kong on admission, and does not encourage students to entrust their applications to any third-party agents and we always contact applicants directly on updates regarding the applications. You must complete and submit your own application via the EdUHK online admissions system and provide your own personal and contact details. Please refer to the official EdUHK channels, such as programme websites and the admissions system, for the required information to complete your application.
• Students who are enrolled in any full-time award-bearing programmes (lasting for one year or longer) of the University are not permitted to simultaneously register for another qualification at the University or a post-secondary qualification at any institutions except with prior approval by the Board of Graduate Studies. Violation of this regulation will lead to discontinuation of studies from the University. In case of doubt, students should seek advice from the Board of Graduate Studies (via the Graduate School).

Medium of Instruction

Putonghua (supplemented with English)

Tuition Fees

$184,800 per annum (24 credits)

Fees subject to adjustment. The University reserves the right to make changes to tuition fee without prior notice. Tuition fees paid are normally not refundable or transferable. Extension fees will be charged to students who have to extend their studies beyond the normative period of study.

General Admission Requirements

• Recognised Bachelor's Degree or other equivalent qualifications, preferably with relevant working experience. Applicants who are new graduates and have excellent academic performance may also be considered.
• All applicants should submit a statement of purpose in English (no more than 1,000 words) outlining their career goals and interest in the programme.

English Language Proficiency Requirements

Applicants from institutions where English is not the medium of instruction are required to demonstrate English proficiency that meets the programme’s established standards. They should fulfil one of the following English requirements:

• Overall score of IELTS 5.5 (academic version) #;
• TOEFL score of 59 (internet-based test) #;
• Band 6 in the College English Test (CET)# with a total score of 430;
• Grade C or above in GCSE/GCE O-Level English; or
• Other equivalent qualifications on a case-by-case basis

# The test should be taken in test centres and the result should be valid within two years.

TOEFL Home Editions, TOEFL MyBest Score, IELTS Indicator, IELTS Online, IELTS One Skill Retake, Duolingo and National Postgraduate Entrance Examination are NOT acceptable.

Chinese Language Proficiency Requirements

Applicants who obtained a bachelor’s degree from an institution outside of Hong Kong, Mainland China, Taiwan and Macau should have attained scores in one of the following Chinese Language or Chinese-related examinations:

• Level 3 / Grade E in Hong Kong Diploma of Secondary Education Examination (HKDSE) / Hong Kong Certificate of Education Examination (HKCEE) / Hong Kong Advanced Level Examination (HKALE);
• A score of 110 in the Joint Entrance Examination for Universities in the People’s Republic of China (JEE / Gaokao)(full marks 150);
• Grade E or above in GCE A-Level/AS-Level;
• Grade 4/Grade C or above in GCSE/IGCSE/GCE O-Level;
• Grade 4 or above in International Baccalaureate (IB); or
• Other equivalent qualifications on a case-by-case basis