Programme Code
One-Year Full-time/ A1M124
Programme Leader
Dr TSE Choi Yeung Andy
Enquiry
Admission:
Introduction
As the E-Sports industry continues to expand globally, the Academy for Educational Development and Innovation (AEDI) proposes a self-funded postgraduate programme: Master of Arts in E-Sports Management. This programme is designed to equip students with the knowledge, skills, and practical experience necessary to excel in various aspects of E-Sports management, addressing the increasing demand for skilled professionals in this dynamic field.
Connecting E-Sports: Mastering the Industry Ecosystem
The Master of Arts in E-Sports Management offers a comprehensive understanding of the E-Sports ecosystem, equipping students with advanced knowledge and practical experience in E-Sports and management. The programme will cover essential elements such as E-Sports technology, performance analysis, industry trends, foundational skills in writing funding proposals, and marketing strategies tailored to the E-Sports industry. Graduates are expected to pursue careers in management within diverse E-Sports sectors.
Become a Leader in E-Sports and Explore More Career Possibilities!
The programme is designed to unlock and enhance individual potential, enabling students to become future leaders in the e-sports industry:
1. E-Sports Management Professionals: Work in E-Sports teams, event organizations, or related businesses, applying E-Sports theories and skills to event management, brand promotion, and public relations strategies.
2. Event Planners and Operations Specialists: Operate within event management companies or media organizations, responsible for planning and executing tournaments, ensuring successful execution while meeting the needs of participants and audiences.
3. Data Analysts/Researchers: Engage in analytical and research roles, analyzing user engagement in E-Sports, identifying viewer habits, and proposing effective marketing strategies.
4. Academia or advanced study: Choose to pursue a Ph.D. or take on roles as lecturers or research associates in universities, delving deeper into E-Sports related topics.
Participants
- The prospective applicants in Hong Kong, Mainland China and beyond. This programme aims to attract individuals interested in pursuing a master's degree in this field, particularly active or retired elite athletes and coaches, to help them gain a deeper understanding of the latest technologies and developments in the esports industry
Programme structure and Curriculum
The MA(ESM) is a 24-credit-point (cp) programme comprising 8 courses. Each course carries 3 cps. Students must complete 6 core courses and 2 elective courses.
| Core Courses (18cps) | |
|---|---|
| 3cps | Introduction to E-Sports |
| 3cps | E-Sports Event Planning and Management |
| 3cps | Consumer Behaviour for E-Sports |
| 3cps | E-Sports Venue Management |
| 3cps | E-Sports Marketing Management |
| 3cps | Corporate Governance & Global Perspective for E-Sports |
| Elective Courses (6 cps) (Choose any 2 out of the following 4) | |
|---|---|
| 3cps | Psychological Aspects of E-Sports Performance |
| 3cps | Physiological Aspects for E-Sports Performance |
| 3cps | Research Methodology in E-Sports Management |
| 3cps | Experiential Learning in E-Sports Industry |
Programme Aims and Objectives
(a) Demonstrate a comprehensive understanding of the E-Sports industry, including its history, key stakeholders, business models, and market trends.
(b) Demonstrate proficiency in event planning, production, and execution within the context of E-Sports tournaments, competitions and events.
(c) Evaluate the legal, ethical, regulatory and global issues specific to the E-Sports industry and propose solutions to address these challenges.
(d) Demonstrate proficiency in designing and implementing athlete training programmes tailored to the unique demands of E-Sports competition, incorporating principles of sports physiology and sports psychology to optimize player performance and wellbeing.
Medium of Instruction
Putonghua (Supplemented with English and Cantonese)
Tuition fee
HK$163,200 per annum
(for the 2025/26 academic year, provisional and subject to adjustment)
The University reserves the right to make changes to tuition fee without prior notice. Tuition fees paid are normally not refundable or transferable. Extension fees will be charged to students who have to extend their studies beyond the normative period of study (i.e. 1 year for full-time).
General Admission Requirements
Applicants should normally hold a recognised Bachelor’s degree in Physical Education, Sports, Technology, Information Technology & Recreation management or equivalent qualifications.
English Language Proficiency Requirements:
Applicants from institutions where English is not the medium of instruction are required to demonstrate English proficiency that meets the programme’s established standards.
i. Overall score of IELTS 5.5 (academic version) #; or
ii. TOEFL score of 59 (internet-based test) #;or
iii. Band 6 in the College English Test (CET)# with a total score of 430;
iv. Grade C or above in GCSE/GCE O-Level English; or
v. Other equivalent qualifications on a case-by-case basis.
# The test should be taken in test centres and the result should be valid within two years.
TOEFL Home Editions, TOEFL MyBest Score, IELTS Indicator, IELTS Online, IELTS One Skill Retake, Duolingo and National Postgraduate Entrance Examination (全國碩士研究生招生考試) are NOT acceptable.
Chinese Language Proficiency Requirements:
Applicants who obtained a bachelor’s degree from an institution outside of Hong Kong, Mainland China, Taiwan and Macau should have attained scores in one of the following Chinese Language or Chinese-related examinations:
i. Level 3 / Grade E in Hong Kong Diploma of Secondary Education Examination (HKDSE) / Hong Kong Certificate of Education Examination (HKCEE) / Hong Kong Advanced Level Examination (HKALE);
ii. A score of 110 in the Joint Entrance Examination for Universities in the People’s Republic of China (JEE / Gaokao)(full marks 150);
iii. Grade E or above in GCE A-Level/AS-Level;
iv. Grade 4/Grade C or above in GCSE/IGCSE/GCE O-Level;
v. Grade 4 or above in International Baccalaureate (IB); or
vi. Other equivalent qualifications on a case-by-case basis.
- Applicants who obtained degrees from universities in Mainland China are required to provide:
- Degree Certificate (學位證書 – 中文原件掃描) and Online Verification Report of Higher Education Degree Certificate (學位在線驗證報告) issued by the CHSI (學信網) with a validity period of six months;
- Graduation Certificate (畢業證書 – 中文原件掃描) and Online Verification Report of Higher Education Qualification Certificate (學歷證書電子註冊備案表) issued by the CHSI (學信網) with a validity period of six months; and
- Final Transcript (最終成績單 – 中文原件掃描).