Programme Code
One-Year Full-time/ A1M161
Programme Leader
Programme Leader:
Professor LEE Chi-Kin John
Associate Programme Leader:
Professor LI Hui Philip
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Programme Aims and Objectives
The Master of Science in Applied Neuroscience [MSc(ApN)] programme aims to cultivate a new generation of interdisciplinary professionals who can bridge the gap between cutting-edge brain science and real-world societal and commercial applications. The overarching goal is to equip students from diverse academic backgrounds with the theoretical depth, methodological rigour, and practical acumen to become leaders and innovators in high-growth sectors. The programme is committed to fostering a critical, ethical, and solution-oriented mindset, preparing graduates to translate complex neuroscientific knowledge into tangible value and drive evidence-based decision-making in their chosen fields.
To achieve its aims, the MSc(ApN) is designed to meet the following key objectives:
- To Provide Foundational and Advanced Knowledge: To deliver a comprehensive curriculum covering the core principles of cognitive, affective, and behavioural neuroscience, alongside advanced knowledge in specialised applied domains such as neuromarketing and neurolinguistics.
- To Develop Methodological and Analytical Expertise: To provide rigorous, hands-on training in contemporary neuroscientific research methods (e.g., EEG, fNIRS, eye-tracking) and advanced data analysis techniques, enabling students to design, execute, and interpret application-focused studies.
- To Foster Applied Problem-Solving Skills: To challenge students to apply neuroscientific theories and tools to solve complex, authentic problems within their chosen specialisation, moving beyond academic exercises to industry-relevant and clinically meaningful challenges.
- To Cultivate Professional and Communication Competencies: To develop students' ability to communicate complex scientific concepts clearly and persuasively to diverse stakeholders—including academic peers, business executives, clinical practitioners, and the public—and to navigate the ethical considerations inherent in applied neuroscience.
- To Promote an Interdisciplinary and Innovative Mindset: To create a dynamic learning environment where students from different fields (e.g., business, psychology, linguistics, engineering) collaborate, fostering cross-disciplinary thinking and innovative approaches to problem-solving.
Programme Intended Learning Outcomes
- Demonstrate a systematic and critical understanding of the core theories, principles, and key findings in cognitive, affective, and social neuroscience, and be able to integrate this knowledge to explain complex human behaviours.
- Critically evaluate cutting-edge neuroscientific research, and independently design and execute methodologically sound, ethical research or application projects to address complex, real-world problems.
- Apply neuroscientific principles and techniques ethically and effectively within a specialised professional context (e.g., developing a neuromarketing strategy, designing a neurolinguistic intervention), and justify the chosen approach based on evidence.
- Translate and communicate complex neuroscientific concepts, methodologies, and findings effectively and persuasively to diverse audiences—including specialists, business leaders, policymakers, and the general public—to inform strategy, influence decisions, and promote scientific literacy.
Specialisation
The MSc(ApN) is designed with foresight, featuring two innovative specialisations:
- Neuromarketing and Business Management: This specialisation directly addresses the urgent need in the digital economy for professionals who can leverage neuroscientific insights to understand consumer behaviour, optimise user experience (UX), and enhance brand strategy—a domain largely absent from traditional business education.
- Neurolinguistics and Speech Pathology: Capitalising on the unique multilingual environment of Hong Kong, China. This specialisation explores the neural mechanisms of language acquisition, disorders, and rehabilitation, aligning perfectly with EdUHK’s established strengths in language and education.
Programme Structure
The MSc(ApN) is a 30-credit-point (cps) programme comprising three components:
- 4 Core Courses (12 cps)
- 4 Specialisation Courses from One Chosen Specialisation (12 cps)
- Programme Completion Requirement (6 cps)
| Course Title | Cps |
|---|---|
| Core Courses (12 cps), 4 courses | |
| Fundamentals of Cognitive and Affective Neuroscience | 3 |
| Neuroscience Methods: Imaging, Behaviour and Experimentation | 3 |
| Data Science and Neurocomputational Modelling | 3 |
| Neuroscience: Research Design, Ethics and Translation | 3 |
| Specialisation Courses (12 cps), 4 courses from one chosen specialisation | |
| Specialisation 1: Neuromarketing and Business Management | |
| Consumer Neuroscience | 3 |
| Neuroeconomics and Decision Science | 3 |
| Application of Neuro-AI in Business and Behaviour Prediction | 3 |
| Experimental Methods in Market Neuroscience | 3 |
| Specialisation 2: Neurolinguistics and Speech Pathology | |
| Foundations of Neurolinguistics | 3 |
| Brain, Language, and Bilingualism | 3 |
| Language Disorders and Neurorehabilitation | 3 |
| AI and Language (Neuro + Natural Language Processing) | 3 |
Programme Completion Options (6 cps), Choose 1 from 3 options below | |
| Option A: Applied Neuroscience Capstone Project | 6 |
| Option B: Professional Practicum / Industry Internship in Applied Neuroscience | 6 |
| Option C: Any Two Elective Courses from MSc(EdN) | |
| Advances in Neuroscientific Studies of Learning and Teaching | 3 |
| Educational Neuroscience Research Methods | 3 |
| Application of Neuroscience in Technology and Media Education | 3 |
| Application of Neuroscience in Mental Health and Education | 3 |
Study Location
Classes in the same or different semester(s) may be scheduled on weekday daytime/evenings, weekends and/or during long holidays at the Tai Po Campus/Tseung Kwan O Study Centre/North Point Study Centre/West Kowloon Study Centre/Kowloon Tong Satellite Study Centre and/or other location as decided by the University.
Disclaimer
- In the event of inconsistency between information in English and Chinese versions or where an interpretation of the programme content is required, the decision of the University shall be final.
- Every effort has been made to ensure the accuracy of the information contained in this website. Changes to any aspects of the programmes may be made from time to time as due to change of circumstances and the University reserves the right to revise any information contained in this website as it deems fit without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
- Any aspect of the courses and course offerings (including, without limitation, the contents of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University if necessary. Without limiting the generality of the University’s discretion to revise the courses and course offerings, it is envisaged that changes may be required due to factors including staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by change of circumstances. Tuition fees, once paid, are non-refundable.
- The University is committed to uphold the educational quality and standard of the programmes it offers. The University, being funded by the University Grants Committee (UGC), is one of the nine self-accrediting institutions in Hong Kong, China. In addition, the quality of the educational experience in all programmes offered by the UGC-funded universities is subject to the quality assurance process administered by the Quality Assurance Council of the UGC.
- Individuals who wish to apply for qualification certification in Chinese Mainland after graduation should contact the CSCSE (website: https://www.cscse.edu.cn/) directly for updated details and confirmation. The certification in Chinese Mainland is an independent process from the conferral of academic qualification in Hong Kong, China by the University. For the avoidance of doubt, no warranties are given in respect of individual graduate’s qualification certification or recognition in Chinese Mainland or any other professional qualification or license outside Hong Kong, China.
- EdUHK, has not collaborated with any agency in Chinese Mainland or Hong Kong, China on admission, and does not encourage students to entrust their applications to any third-party agents and we always contact applicants directly on updates regarding the applications. You must complete and submit your own application via the EdUHK online admissions system and provide your own personal and contact details. Please refer to the official EdUHK channels, such as programme websites and the admissions system, for the required information to complete your application.
- Students who are enrolled in any full-time award-bearing programmes (lasting for one year or longer) of the University are not permitted to simultaneously register for another qualification at the University or a post-secondary qualification at any institutions except with prior approval by the Board of Graduate Studies. Violation of this regulation will lead to discontinuation of studies from the University. In case of doubt, students should seek advice from the Board of Graduate Studies (via the Graduate School).
Medium of Instruction
CMI (Putonghua)
Tuition Fees
$204,000 per annum (30 credit points)
Fees subject to adjustment. The University reserves the right to make changes to tuition fee without prior notice. Tuition fees paid are normally not refundable or transferable. Extension fees will be charged to students who have to extend their studies beyond the normative period of study.
General Admission Requirements
- Applicants should normally hold a recognised bachelor’s degree or equivalent, preferably from psychology, linguistics, biology, business or related disciplines.
- Shortlisted applicants may be required to attend an interview.